We have divided our services into these categories

  1. Data-Driven Strategy
  2. Business Analytics

Data-Driven Strategy

Your company needs a data strategy. We share Seth Dobrin, VP & CDO & IBM Analytics Chief Data Evangelist, vision on how to go from zero to data science. Analytics is about taking decisions with right information at perfect timing. For that, we focus on the decision-taking process inside your organization and value every decision so you and your team start working proactively (instead of reactively).

Data Driven Company
Data Workflow

Business Analytics

Once configured the strategy, it's time to get hands on execution. Based on business problem framing, solutions usually enter into these categories:

  1. Data Analysis
  2. Data Visualization
  3. Web Scraping
  4. BI and BA foundations

Data Analysis

Trouble analyzing the data available at your company? Financial projection, comercial performance, social media monitoring, operations development and process automation are our areas of expertise. If there is data, we give it value.

  • Customer Segmentation
  • Customer Churn Analysis
  • Cross-Selling and Up-Selling
  • Forecasting and simulating demand
  • Fraud detection and suspicious paterns
  • Sentiment analysis based on text (Social Media, FAQ)
  • Social Networks Analysis
  • Data Analysis
    Data Analysis and Visualization made for a car insurance company

    Got technical?

    Giving value to your data requires knowlegde on technical skills. We start by feature engineering the data. We then use multiple regression, exponential smoothing and ARIMA models, then go further with regression trees, k-nearest neighbors, and neural networks for predictive analytics; discriminant analysis, logistic regression, k-nearest neighbors, classification trees, naive Bayes and neural nets for classification, and association rules for affinity ("market basket") analysis. Use principal components, k-means clustering, and hierarchical clustering to simplify and cluster your data. In prescriptive analytics, let us use decision trees, Monte Carlo simulation, and powerful conventional and stochastic optimization.

    Truth be told that framing your business problem is more important than knowing all available skills in the literature.

    Data Visualizations

    Is you database an unused asset? Get the most out of your data with our data visualization expertise. Take real-time decisions watching your own tailored made dashboards: all your data sources in one place. We priotize your business needs over tools.

    CRM Dashboard
    CRM tailor-made dashboard

    Web Scraping

    Let's suppose you want to download all the products available in one (or multiple) e-commerce website(s). You start by hand getting the first 10 but suddenly you figure out there are millions of articles. What you do? You contact us. We automate data downloading by creating tailor-made bots so that you get your data while sleeping! This is called Web Scraping.

    Bogotá Map
    MedellĂ­n properties scrapped from a real estate web site

    BI and BA foundations

    Let your team get the leastest releases and concepts in Business Intelligence (BI) and Business Analytics (BA). In this four-hour workshop we will work on concepts from open-source / commercial software, languages and platforms to applied data modelling. We will put hands on a real case on segmenting sellers from a company. Can't let your team work without these data concepts!